White House Black Market is a clothing retail brand that sells in the US, Canada, and Puerto Rico.
WHBM started in 1985 and has been around for nearly forty years.
In such a short time, WHBM has opened more than 450 boutiques and nearly 67 outlet stores in the US, Canada, and Puerto Rico.
However, is White House Black Market Fast Fashion? Where do the clothes of White House Black Market come from?
Moreover, what are the demographics of the White House Black Market? And is White House Black Market a luxury brand?
We have tried to answer all of the concerns you might have about the queries you might have about the ethics and policies of the White House Black Market. Keep on reading to find out!
About White House Black Market
White House Black Market is an American clothing retail company. WHBM has more than 450 stores and more than 60 outlets in the United States, Canada, and Puerto Rico.
The first store was built in 1985, which was known as ‘White House’. This store had women’s clothing in different shades of white.
After the success of white clothing, the company decided to launch another brand under the name of Black Market.
In 1997, both of the concepts were combined in a single term i.e. ‘White House Black Market’.
The headquarters of WHBM is located in Fort Myers, Florida.
The company has more than 450 boutiques and 67 outlets in the United States, Puerto Rico, US Virgin Islands, and Canada.
Currently, the revenue of the White House Black Market is $668 Million.
The clothing line of WHBM includes tops, sweaters, jackets, tees, dresses, jeans, shorts, leggings, etc.
WHBM has a huge variety of jeans, different types of jeans such as mid-rise, high rise, flare jeans, straight jeans, slim jeans, etc are available at WHBM.
WHBM also sells different types of accessories and shoes.
White House Black Market also has a sustainable clothing line. According to the brand they use eco-friendly and recycled materials to make their sustainable clothing line.
Is White House Black Market Fast Fashion?
What is considered Fast Fashion?
People who are shopaholics are most likely to be familiar with the term ‘Fast Fashion’.
To understand the meaning of Fast Fashion, let’s find it in the good old dictionary. According to the Cambridge dictionary;
“Clothes that are made and sold cheaply, so that people can buy new clothes often.”
According to this definition, we get the two terms; cheap and new clothes. However, one factor is missing: trend.
If we have to explain fast fashion in simple words then, it is the quick transition of clothes from the catwalk and social media trends to the clothing stores.
The clothes made using this model are sold at a cheaper price so that people can easily buy more and more clothes.
This model is adopted by many giants of the clothing industry. It is expected that the global market value of Fast Fashion will reach 40 billion dollars by 2025.
This model seems interesting, especially for those people who like to buy new clothes now and then. However, this Fast Fashion is not considered ethical.
Firstly, 85% of the garment workers are more than often underpaid. They are not even given the minimum wages and are forced to work seven days a week and 12-16 hours a day.
Other than that, Fast Fashion is found to have huge impacts on the environment.
One clothing item requires thousands of liters of water and tons of carbon emissions. In the model of Fast Fashion, companies have to make as many clothes as they can.
According to the United Nations, the fashion industry is the second biggest consumer of water and 8-10 percent of the carbon emission is caused by the fashion industry.
Also when the trend goes away, then most of the clothes are thrown away which can cause land pollution.
Is White House Black Market Fast Fashion?
White House Black Market is coming up with new and trendy clothes now and then.
WHBM has trendy clothing, accessories, and shoes. On their LinkedIn profile, WHBM mentions that;
“The brand is dedicated to providing a modern wardrobe for the way women live now”.
Hence, White House Black Market is Fast Fashion.
Is White House Black Market A Luxury Brand?
A luxury brand is expensive and has high-quality products.
White House Black Market is an expensive brand. Moreover, they have high-quality and modern products.
Hence, White House Black Market is a luxury brand.
Where Are Clothes From White House Black Market Made?
An employee of White House Black Market told on Glassdoor that the clothes of White House Black Market are made in China.
Other than that, the website has not mentioned anything about the garment factories they work with.
What Are Demographics For the White House Black Market?
The demographics aka the target market of White House Black Market are women over 25.
Conclusion:
White House Black Market is an American retailer with several boutiques and outlets in the United States, Puerto Rico, the Virgin Islands of the US, and Canada.
The brand keeps on coming up with new and trendy products which shows that they follow the model of Fast Fashion.
